SEO (Search Engine Optimization) is the improvement work done to ensure that websites rank higher in search engines. The aim is to ensure that the website reaches more people by obtaining organic (i.e. ad-free) traffic. SEO is based on understanding the algorithms of search engines and optimizing the website in accordance with these algorithms.
SEO enables websites to appear higher in search engines such as Google, Bing and Yahoo. Ranking higher means more visitors and potential customers.
In addition, SEO offers a more economical marketing strategy in the long run by reducing advertising costs.
SEO basically consists of 3 main parts:
Technical SEO focuses on optimizing the infrastructure and coding of the website. The main technical SEO factors are:
Site Speed: Pages need to load quickly.
Mobile Compatibility: The website works well on mobile devices. It is important.
SSL Certificate (HTTPS): Required for a secure site.
URL Structure: A clean and readable URL should be used.
Site Map (XML Sitemap): Allows search engines to crawl the site better.
On-Page SEO includes improvements to the content and HTML structure of the website.
Keyword Optimization: The right keywords should be used.
Title and Meta. Descriptions: Titles and meta descriptions that inform the user and search engines should be added.
Links (Internal Link and External Link): In-site and off-site links should be used strategically.
Image Optimization: Alt tags (alt text) of images should be used and file sizes should be optimized.
Off-Page SEO covers factors outside the website. The most important off-site SEO factors are:
Backlinks: Quality links from other websites are important for SEO.
Social Media Signals: Social media Shares and interactions from platforms can increase site authority.
Guest Blogging: It is an effective method to earn backlinks by writing articles on other sites.
Do Keyword Research
Determine the most suitable keywords using tools such as Google Keyword Planner, Ahrefs, Ubersuggest.
Do Technical SEO Optimization
Make sure your website is fast and mobile friendly.
Add an Get
Add unique and eye-catching titles for each page.
Create an External Link Strategy
Work to get backlinks from quality and reliable sites.
The SEO world is constantly changing. Here are some trends to pay attention to in 2024 and beyond:
Artificial Intelligence and SEO: Google's artificial intelligence-supported algorithms (Bard, RankBrain) are gaining importance.
Voice Search Optimization: Voice searches such as "Hey Google" are increasing, it is necessary to create appropriate content.
User Experience (UX) and SEO: Fast, user-friendly sites are at the forefront. will be.
SEO is a long-term investment and needs to be optimized regularly to be successful. Correct implementation of Technical SEO, On-Page and Off-Page SEO will make your website stand out in search engines. you can create!
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As SEO Perform Engine, we ensure that brands are more visible and competitive in the digital world. Together with our team of experts in the field, we aim to ensure that your website ranks high in search engines by developing data-based SEO strategies.
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