SEO (Search Engine Optimization) is the whole of strategic efforts to make your website rank higher in Google, Bing and other search engines. The aim is to make your site more visible and attract organic (free) traffic by adapting to the algorithms of search engines.
By optimizing the content and structure of the page, you ensure that both search engines and visitors understand the page better.
🔑 Title Tags: Provides information about the main subject of the page. It is important that the keyword is included in the title.
🔑 Meta Descriptions: Short descriptions that appear in search results. It should be eye-catching and keyword focused.
🔑 Keyword Optimization: Using targeted keywords naturally in the content.
🔑 Heading Tags (H1, H2, H3): Using the heading structure correctly to divide the content into sections and increase readability.
🔑 Internal Linking: Keeping the user on the page by providing links to other pages on the site and helping search engines understand the site structure.
🔑 Image Optimization: Compressing image files, adding descriptive alt tags and choosing keyword-oriented file names.
These are external link (backlink) and brand awareness studies carried out to increase the authority of your website in the outside world.
🌍 Backlink Gain: Backlinks from quality, authoritative sites. Search engines see these links as a reference for your site's credibility.
🌍 Social Media Marketing: Generating more traffic and interaction by sharing your content on social platforms.
🌍 Online Reputation Management: Receiving positive comments on forums, review sites and blogs strengthens your brand reputation.
🌍 Influencer Collaborations: Reaching larger audiences by collaborating with influencers.
By improving the technical infrastructure of your website, you enable search engines to crawl and index your pages more efficiently.
⚙️ Site Speed Optimization: Use of image compression, code minimization and CDN to reduce page load time.
⚙️ Mobile Compatibility: Ensuring that your website works flawlessly on mobile devices (Google does mobile-first indexing).
⚙️ SSL Certificate (HTTPS): Increasing site reliability by providing a secure connection.
⚙️ XML Sitemap: Creating a sitemap so that search engines can crawl your site more easily.
⚙️ Robots.txt File: Used to determine which pages search engines will or will not crawl.
⚙️ 404 Error Pages and Redirects: Detecting broken links and transferring users to the correct pages with 301 redirects.
SEO is not a one-and-done process; requires constant monitoring and improvement. The general SEO process consists of these steps:
📊 SEO Audit: Analyzing the SEO performance of the current site.
📊 Competitor Analysis: Examining the strengths and weaknesses of competitors.
📊 Keyword Research: Determining words with high search volume to reach the right target audience.
📊 Strategy Development: Drawing a comprehensive road map such as content calendar, backlink plan, technical regulations.
📊 Optimization Studies: Technical improvements, content production and backlink studies.
📊 Performance Tracking: Regular tracking and reporting with Google Analytics, Search Console and other SEO tools.
Investing in SEO is a sustainable and cost-effective marketing strategy in the long run. Here's what they bring:
🎯 More Organic Traffic: Increase in users coming from free search results.
🎯 Brand Awareness: Ranking at the top makes your brand more recognizable.
🎯 High Conversion Rate: Rising in target keywords allows you to reach people who are actually looking for products or services.
🎯 Competitive Advantage: Thanks to SEO work, you can get ahead of your competitors.
SEO is an area that everyone who wants to achieve success in the digital world should definitely invest in. You can take your website to the top of search engines with quality content, technical infrastructure and a strong backlink profile.
For success, it is necessary to be patient, follow the process regularly and make continuous improvement. But with the right strategy, SEO gives you a lasting advantage!
Make your website rank higher on Google with search engine optimization.
As SEO Perform Engine, we ensure that brands are more visible and competitive in the digital world. Together with our team of experts in the field, we aim to ensure that your website ranks high in search engines by developing data-based SEO strategies.
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