Content optimization is a strategic arrangement made to ensure that web pages rank higher in search engines and improve user experience. This process includes steps such as adapting the content to SEO (Search Engine Optimization) criteria, keyword selection, editing meta tags and increasing readability.
Keyword Research: Determine which keywords your target audience is searching for and place them strategically in your content.
Page Title: It should be eye-catching, contain the keyword and be a maximum of 60 characters long.
Meta Description: An actionable text between 150-160 characters that summarizes what your page is about.
URL Structure: Short, clear and keyword-containing URLs should be preferred.
Link Strategy: Strengthen your content with internal and external links.
Technical factors such as page loading speed, mobile compatibility and site structure are also integral parts of content optimization. You can analyze and improve your page with tools such as Google PageSpeed Insights.
Quality and valuable content should be optimized not only for search engines but also for readers. Short paragraphs, title structures, use of visuals and clear calls (CTA) are important in this respect.
Track the performance of your content using tools like Google Analytics and Search Console. Constantly improve your strategy by analyzing which pages rank better.
Increase your website's visibility with content optimization.
Get higher rankings in search engines with SEO compatible title, keyword analysis and meta descriptions!
As SEO Perform Engine, we ensure that brands are more visible and competitive in the digital world. Together with our team of experts in the field, we aim to ensure that your website ranks high in search engines by developing data-based SEO strategies.
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